A sluggish website is a silent deal-breaker. Slow load times drive visitors away before they even see what’s on offer. Google notices this, and rankings slip. An SEO Company in Kolkata knows that website speed isn’t just about user experience—it’s a direct factor in SEO and conversions. A few extra seconds of load time could mean lost revenue, higher bounce rates, and poor search engine rankings. Let’s break this down in a format that’s easy to absorb.
Google’s Take on Website Speed
- Google officially made page speed a ranking factor in 2018.
- Mobile-first indexing means mobile site speed is prioritized.
- Core Web Vitals—Largest Contentful Paint (LCP), First Input Delay (FID), Cumulative Layout Shift (CLS)—determine site speed performance.
- Slow sites are penalized in search rankings.
A Digital Marketing Agency Near Me would always focus on these technicalities to ensure that a website meets Google’s speed standards.
How Speed Influences Conversions
Bounce Rate & Session Duration
Slow websites frustrate visitors. If a page takes longer than 3 seconds to load, 40% of users will leave. A fast-loading page keeps users engaged, increasing their session duration.
First Impressions Matter
A slow website signals inefficiency. Potential customers associate site performance with brand reliability. Quick-loading sites create trust and improve brand perception.
Impact on Sales & Revenue
A 1-second delay can reduce conversions by 7%. If an eCommerce site makes $100,000 per day, that’s a loss of $2.5 million a year. Speed = Sales.
Fixing Speed Issues: What Works?
- Optimize Images & Videos – Compress files without losing quality.
- Minimize CSS, JavaScript, and HTML by eliminating extra spaces, characters, and code elements that don’t impact functionality.
- Enable Browser Caching – Store frequently accessed files locally.
- Use a Content Delivery Network (CDN) – Deliver content faster via distributed servers.
- Upgrade to a Better Hosting Provider – Cheap hosting slows down sites.
A Digital Marketing Company in Kolkata ensures that technical SEO aspects like these are handled efficiently, so businesses don’t lose potential customers.
Marko & Brando: The SEO Minds Behind High-Performing Websites
Marko & Brando isn’t just another Digital Marketing Company in Kolkata—it’s a powerhouse of SEO strategists and marketing visionaries. Delivering the Best SEO Services in Kolkata, the team crafts simple yet revolutionary ideas that help websites climb Google rankings. Site speed optimization is at the core of their SEO strategy, ensuring that clients not only rank higher but also retain visitors.
Final Takeaway: Speed is Non-Negotiable
A slow site doesn’t just annoy visitors; it drives them away. SEO rankings suffer, engagement drops, and sales decline. Businesses serious about their online presence must prioritize speed. Partnering with an SEO Company in Kolkata like Marko & Brando ensures a website that’s not only fast but also optimized for maximum conversions.
Speed up, or lose out. It’s that simple.